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Yellow journalism was pretty much what was used to sell more newspapers. The more catchy the picture and/or the headline was, the more newspapers that would be sold. They used exaggeration and sensationalism to make them more interesting.

As we see this picture here is a headline from September 11. As we can read right there in the front there is the word APOCALYPSE in big, capitalized, bold letters. Was it really necessary to put this picture? this headline? Isn't it a little exaggerated? Apocalypse is what many people believe to be the end of the world but, as we clearly now know, it wasn't. This was just a technique used so that people would clearly see this headline and picture and ant to know more about it so they buy the paper.

Sources: http://saintnicksbytes.blogspot.com/2010/08/yellow-journalism-makes-me-ill.html

http://boingboing.net/2009/01/13/uk-newspaper-headlin.html